Wednesday, September 19, 2007

Pergunta 9 OS 3

Dear Daniel,

We are so sure about product, price, place and promotion, which is answer C.

Localizacao could be something we misunderstand in Portuguese, but in our dictionary it implies the same as location. Which is Place.

Please explain.

---

"Produto, Preço, Distribuição e Comunicação." - is the correct answer.

There 2 aspects to bear in mind:

a) Translation and adaptation. Marketing geeks in Portugal have adopted such a lexicus. Full stop.

b) This is NOT a syllabus active in IMOPPI exams, but I have kept this in focuse since 2004 as it is a subject refernced in Despacho 707.

Hence there is not much to be said about this.

No comments: